Love the modern beach wave look, but tired of breaking out your curling wand each and every morning?
If you’re intent on rocking bed-head waves without wielding a waving iron, it might be time to consider this century’s version of the modern perm.
For those under a certain age, your relationship with perms is likely limited to pop culture references from the 80’s like celebs Olivia Newton John, Julia Roberts, or Madonna. Of course, as voluminous as old-school perms were, they also caused some serious breakage—and not just of hearts.
That’s because way back when those tight poodle curls were created using acrid hair solutions with scary metal rods and rollers which doled out damage along with its style.
So, how have stylists incorporated modern techniques to upgrade old-fashioned permanents? There are three key differences:
1. Modern Perms Can Limit the Damage to Your Locks
Using cutting-edge complexes, such as Olaplex, your stylist can create permanent waves that don’t immediately lead to breakage.
Another option is the thio-free perm—a technique that uses a different chemical to break the bonds in the hair—which our stylists say are less damaging. (Just note that they also tend not to last as long.)
2. Modern Perms Aim for a Natural Look
Back in the ’80s, the perm looked frizzier with lots of back combing. However, today it’s more about the beachy look, like the one you see on Victoria’s Secret models or even the tousled, effortless-looking waves that show up on nearly every red carpet.
These low-key curls are achieved using different methods of rod placement that allow hair to remain straighter at the top half, with the bend in the hair starting at the mid length and ends. Of course, these beachy waves are also created using larger curling rods to create soft bends instead of corkscrew curls.
3. Modern Perms are All About Air Drying
Perhaps the biggest perk of the modern perm is that it gives a great look to air-dried hair, creating a soft bend and movement without additional heat, damage, and styling time.
Just remember that, while modern perms can be customized for everyone, ideal results can be difficult to achieve on heavily highlighted hair. That’s because the streaks on the hair that are highlighted with bleach have a different porosity than the strands that aren’t highlighted, so they can take the curl unevenly.
In general, our professional stylists usually only suggest doing a perm on natural hair, or hair with a single process, depending on its condition. However, certain products, like the previously-mentioned Olaplex, can help reduce the stress of multiple processes on your hair.
Ready to get a little extra bounce in your hair while shaving time off your morning styling routine? Depending on the level of stylist you choose, our perms range from $90 to $120 a session. Give us a call at (916) 987-1995 to make an appointment today!